We've spent a lot of time on our covers, and with good reason.
(Frankly, some publishers should be embarrased
about their covers.) I want a customer to pick up a book of
ours and salivate just because of the cover - "I GOTTA
have this book!" Not revile in disgust and then decide they're going to buy the book in spite of the cover.
One of the most common questions I've been
asked has to do with the covers for our books. Who does them?
How does the development of the cover work? Does the author
get any say in them? Can they get electronic images for their
own website? Those sorts of things...
(1) I have an artist who has been doing the artwork (the drawings) for all of my covers since 1998. (2) When I have a new book
coming up, he and I will get together and I'll describe what the book is about and some general themes I'd like to see.
He comes back with a half dozen sketches and I'll choose one. He'll finish the complete artwork, I scan it and have a
second artist do the rest of the cover (titles, text, bar codes, etc.) (3) No. It's a surprise! (4) Yes. Of course!